Five one-screen pitches for native ads that send her to the live hip page. Pitches only: no brief is written until Michael says yes. Made 10 November 2026.
What I need: for each pitch, yes, change or kill. Then: do I follow the Mac mini card (NATIVE-BRIEFS-SOP) for the briefs?
PITCH 1
The same chair
Hip pain and cortisone shots, for a woman of 60+ who watched her mother go down the same road. We sell the balm through Dr. Anderson's article.
native Native: long text with a photo of an X-ray print. I opened the ad myself.
Proof
146 days alive · 17 live copies on four pages · live in the US today · 1,512 likes
Why this one
The donor opens: "My father took MiraLAX every morning for twelve years. He died at 63... I sat in the same kind of exam chair, and a doctor reached for the same prescription." Someone followed the doctor's routine fix for years and it ended in something that cannot be undone. A real woman, 72: "According to 3 different orthopedic surgeons and a sports medicine specialist cortisone was a contributing cause."
The story, moved to hip
My mother got cortisone shots in her hip for twelve years.
It ended in surgery.
This spring I sat in the same kind of chair, and my doctor reached for the same needle.
My husband asked one question.
I found a rheumatologist's article about what the shots never touched.
Read it before your next shot.
Weak spot: The donor's father dies. Our page has no death, only "can tear, then surgery". Weaker ending than the donor.
PITCH 2
The surgery I almost had
Hip pain and the hip replacement talk, for a woman of 66 told it is arthritis.
native Native: text with a photo of a handwritten whiteboard ("WHERE YOUR $5,995 GOES"). Seen in a screenshot.
Proof
64 days alive · 2 live copies plus a second page · live in the US today · 1,390 likes
Why this one
The donor sells a money silence: the clinic stayed quiet because nobody earns from telling you. Our page has the surgeon's own line: "You cost me a hip replacement, Jennifer."
The story, moved to hip
Diane, 66. Three shots. Surgeon on Friday.
A neighbor asks: "Does it hurt on the side of your hip?"
Her doctor presses one finger. She jumps. Friday is canceled.
Her bills against a jar at $23.40 (on the 5-jar pack).
In August she drives herself.
Weak spot: Diane is a character from our own page. The last Argon read on its old brief said "update".
PITCH 3
The trip
Hip pain is not your age, for a woman of 65 her family wrote off.
not seen NOT SEEN. Facebook hides this page's ads behind an age login. The scraper data shows no video.
Proof
22 days alive · about 9 pages copy it · live in the US today · 1,894 likes
Why this one
The donor: "You don't do anything anymore, Pat. You can watch them." She proves them wrong on a trip, in front of the family. Our page says: "It wasn't her age."
The story, moved to hip
"You don't do anything anymore. You can watch them."
The family chat laughs at a photo of her asleep on a bench. Her son hearts it.
A friend: "It's not your age, honey."
On the trip she walks the trail. His wife holds the bags.
"Where do I get it? For my mom."
Weak spot: Nobody has seen its picture. It lands on a store, not an article.
PITCH 4
The shot wore off again
Hip pain and cortisone, for a woman whose shots wear off in weeks. Short ad, about 180 words.
AdSpy
MISSING IN SOURCE: it is our own ad, not a scraped one